we are nama creative consultancy. branding studio. collective. humans. human & society centered design story tellers.

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Karen Hofstetter

Founder & Creative Director

Born and raised in São Paulo, Karen Hofstetter is a Berlin-based art & creative director with over 16 years of experience in the fields of branding and visual arts.


She graduated with a degree in Social Communication from FAAP São Paulo, a masters in Graphic Design & Advertising from the Pan American School of Art (São Paulo)  and User Experience at Hyper Island (Stockholm).


From 2015 to 2018, Karen launched and ran OH K, an ecommerce platform that partnered with independent artists and local makers to create products that reflected on women’s rights issues. This experience taught her about the challenges of solo entrepreneurship and the social and environmental responsibility that brands and communicators have in our modern society. 


Her true passion lies in working on projects and people who are committed to positive social impact and help them find creative solutions for complex problems.